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2025 U.S. LAWNS annual conference

July 9th - 11th | Loews Vanderbilt Hotel Nashville

Wednesday, July 9th

12:00 PM – 5:00 PM

Welcome/Registration Desk Open – Green Room Foyer in Vanderbilt Lobby

2:00 PM – 3:00 PM

“Marketing Update” – Marketing presentation of what has been done in 2025 and what will be done the second half, potential Rallio unveil – Symphony Foyer & Ballroom

3:00 PM – 4:00 PM

“Marketing – Back to Basics” – Symphony Foyer & Ballroom

5:00 PM – 7:00 PM

Network and entertainment – Symphony Foyer & Ballroom

Thursday, July 10th

7:00 AM – 4:00 PM

Welcome/Registration Desk Open – Green Room Foyer in Vanderbilt Lobby

7:00 AM – 8:00 AM

Breakfast Buffet – Symphony Ballroom

8:15 AM – 9:30 AM

Intro and Keynote speaker – Symphony Ballroom

Thursday Morning Education/Workshops/Roundtables

Jam Session One

9:45 AM – 10:45 AM

Where we Strike the Right Note – LinkedIn and Facebook Instruction – Southern Ground A/B

9:45 AM – 10:45 AM

Blowing Your Own Horn – Round Tables with Franchisees that are successful i.e., Irrigation, snow, enhancements, hort, etc. 4-6 tables – Lyric Room

9:45 AM – 10:45 AM

Grass Roots Harmony – Financial Focus – Melody Room

Jam Session Two

10:50 AM – 11:50 PM

Where we Strike the Right Note – LinkedIn and Facebook Instruction – Southern Ground A/B

10:50 AM – 11:50 PM

Grass Roots Harmony – Financial Focus – Melody Room

10:50 AM – 11:50 PM

Blowing Your Own Horn – Round Tables with Franchisees that are successful i.e., Irrigation, snow, enhancements, hort, etc. 4-6 tables – Lyric Room

12:00 PM – 1:00 PM

Lunch Buffet – Symphony Ballroom

1:00 PM – 2:00 PM

LMN and Attentive AI the Future is Here – Symphony Ballroom

Jam Session Three

2:05 PM – 3:05 PM

Where we Strike the Right Note – LinkedIn and Facebook Instruction – Southern Ground A/B

2:05 PM – 3:05 PM

Grass Roots Harmony – Financial Focus  – Melody Room

2:05 PM – 3:05 PM

Blowing Your Own Horn – Round Tables with Franchisees that are successful i.e., Irrigation, snow, enhancements, hort, etc. 4-6 tables  – Lyric Room

3:15 PM – 4:00 PM

A New Way to Communicate – Peer Groups, Franchise Advisory Council Forums, 15-minute and 30 minutes in groups to plan where the meetings will be and when they will be in person – Symphony Ballroom

6:00 PM – 7:00 PM

Cocktail Reception – Symphony Foyer

7:00 PM – 8:00 PM

Awards Banquet (Plated) – Symphony Ballroom

8:30 PM – 10:00 PM

Awards Ceremony – Symphony Ballroom

Friday, July 11th

7:00 AM – 12:00 PM

Welcome Desk/Registration – Green Room Foyer in Vanderbilt Lobby

Breakfast on Your Own

8:00 AM – 9:30 AM

Vendor Panel – Symphony Ballroom

Friday Morning Education/Workshops/Roundtables

Jam Session Four

9:45 AM – 10:45 AM

Where we Strike the Right Note – Horticultural training – Southern Ground A/B

9:45 AM – 10:45 AM

Blowing Your Own Horn – Snow and Ice – Lyric Room

9:45 AM – 10:45 AM

Grass Roots Harmony – Irrigation Training – Melody Room

Jam Session Five

10:50 AM – 11:50 AM

Where we Strike the Right Note – Horticultural training – Southern Ground A/B

10:50 AM – 11:50 AM

Blowing Your Own Horn – Snow and Ice (probably need a different topic with a vendor that resonates with all the zees) – Lyric Room

10:50 AM – 11:50 AM

Grass Roots Harmony – Irrigation Training – Melody Room

12:00 PM – 2:00 PM

Expo and Lunch – Symphony Ballroom

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