The offseason is typically defined as the period between your first and last typical frost dates. Soil temperatures dictate what plants need, not the dates on a calendar. This makes it that much more important to offer alternative services that aren’t reliant on the temperature of the soil. There are several challenges that the offseason presents to companies in the landscaping industry; the biggest of which is that while grounds care maintenance providers typically earn their lowest revenue during this time, they don’t want to lay off their employees. So, the challenge becomes how do you pay your overhead expenses while your revenue is down, while keeping your employees gainfully employed. While this can be challenging, it is possible, and many of our franchisees have been doing this successfully for years. The answer is two-fold: careful planning, and offering alternative services if your region allows for it.
Read U.S. Lawns Vice President Mike Fitzpatrick’s article “Common Offseason Staffing Challenges” published by Landscape and Irrigation. View full article.