U.S. Lawns announced a record-breaking year of growth in 2012, awarding a total of 28 franchises. The down economy has not stopped the success of this company, with 126 franchises joining the nationwide network since 2008. Almost half of these have been “conversions,” or existing landscape business owners that converted their business to a U.S. Lawns franchise.
With the addition of new franchisees, U.S. Lawns can service more areas and strengthen referrals among existing locations. Overall, U.S. Lawns is now the #1 landscape management franchise, meaning additional support and resources are available to franchise owners.
“Business owners are searching for ways to improve their business and gain a competitive edge in their local markets,” noted Brandon Moxam, U.S. Lawns Director of Franchise Recruiting. “Franchising is a natural fit for these entrepreneurs. They’re committed to the industry and they’ve already taken on the risk of business ownership, but want the branding, systems, processes and support of a national company.”
So, how much of a factor has the economy been in the number of business owners seeking a franchise opportunity?
“We’ve seen a high number of candidates who have been displaced from corporate jobs who found the opportunity to own a business was preferable to the less than stellar job market,” Moxam said. Additionally, the economy has forced individuals to take a hard look at where they’re at with their careers, even if they are still employed. We have had just as many candidates reach out to us who have hit the ceiling in their current careers and want to make a change as we’ve had those who are out of work.”
The company is on pace to set another banner year for franchise recruitment in 2013, as new efforts are made to strengthen the national brand.