U.S. Lawns Annual Conference 2014: Get Connected
To succeed in the business world, you’ve got to have the right connections. That’s the focus of this year’s U.S. Lawns Annual Conference, July 24-26. We’re challenging every U.S. Lawns owner to join us at the Gaylord Opryland Resort in Nashville to connect with colleagues, partner/vendors and customers. We want…
Read moreCrossfit Champs Cross-Train for Service and Success
When Bryan Smith of Myrtle Beach, S.C., first joined U.S. Lawns, he had plenty of questions for his neighbor, Steven Keys of Columbia. “What do we do during the winter?” Smith wondered. Keys answered, without missing a beat: “We make money.” This conversation set the tone for Smith’s tenure at…
Read moreHow Is Today’s Customer Different from Yesterday’s Customer?
There’s no doubt the landscaping business has changed in recent years. In 1986, when U.S. Lawns was founded, the commercial market was less crowded, less competitive, and something of an untapped resource. Today, that’s changed dramatically, due in part to the recession and the low startup cost of a one-truck,…
Read moreSales and the Customer
By now, you probably know this year’s conference will focus on “The Customer Connection.” We’ve already begun introducing it here on our blog, with articles about customer satisfaction. Of course, this isn’t really a new focus for us—100% client retention has always been part of our Brand DNA. We’ve simply…
Read more100% Customer Satisfaction = 100% Employee Retention
As you know, our Brand Vision is 100% Client Retention. However, we’ve been blogging a lot about our big initiative for 2014: 100% Customer Satisfaction. You cannot have 100% Client Retention without 100% Customer Satisfaction. We talked about the importance of customer satisfaction as a low-overhead revenue generator for your…
Read more100% Customer Satisfaction and the Crew Leader
Last week we talked about Customer Satisfaction and why service is one of the most important business tools you possess. Now, we’re going to focus on another important (and closely related) advantage: the people who work a job site and make customer service happen. It’s become something of a cliché…
Read moreCustomer Satisfaction = Profit
You may recall the saying, “you can’t please all of the people all of the time.” At U.S. Lawns, we’d like to challenge that idea. In 2014, we’re making a bold commitment to please every client with every service. Our goal: 100% Client Retention. Most people respond to this in…
Read moreReflections from Baltimore: Still Moving in a Bold Direction
It’s hard to believe our next annual conference is just a few months away. Last year in Baltimore, we made history. With record attendance and a dramatic rebranding, we launched a new era for U.S. Lawns. Most of us are still working to implement the details of the new brand…
Read moreWhen we change the way we communicate, we change society.
Someone once wrote this about the Internet—but it’s always been the truth. The Declaration of Independence created America. Words have the power to change lives, and that’s why we’re intentional about the messages we send. We’re part of a business. And a business is a story. Most people don’t realize…
Read moreU.S. Lawns Encourages Greener Fuels for Franchises
April 2014 – Read why U.S. Lawns is encouraging Franchises to use Greener Fuels. View full article
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