Ken Hutcheson, CEO of EverSmith Brands, leads strategic growth for a diverse B2B franchise portfolio spanning five service-brands with over 340 locations globally. Through Ken’s nearly 30 years of experience in the B2B franchising space he has refined his focus on profitable growth, mentoring, fostering a culture of improvement, and industry contributions to underscore his commitment to sustainable franchise success and innovation.

Dave Wells leads the way for the overall U.S. Lawns Brand Presence and growth nationwide. He is directly involved in the Franchise Recruiting philosophy and validation process.  He guides the vision and direction of the Sales and the Marketing & Communications teams. He oversees the management of Marketing Fund activities, communications strategies, and the U.S. Lawns brand presence nationwide.

John leads our teams of Advisors and Field Support Specialists. These teams provide initial and ongoing support and guidance to our franchisees in areas of business planning, operational performance, employee training and customer satisfaction.  These efforts are in support of helping our franchisees reach their business goals in partnership with supporting the goals and initiatives of the home office and the U.S. Lawns brand.

Pam oversees the day-to-day operations of the office administration. She is the liaison for franchise documents, certificates of insurance and other business documents for franchisees. Pam is also responsible for all special events for U.S. Lawns, including the Annual Conference, meetings and other national, regional or local events.

R.J. Krone, Brand Leader for U.S. Lawns, brings over 20 years of leadership experience in the franchise and service industries, spanning both B2B and B2C sectors. Known for his strategic mindset and data-driven execution, R.J. has a strong track record of launching and scaling initiatives that improve profitability, employee engagement, and customer retention. In his role as Brand Leader, he will focus on driving growth, strengthening operational performance, and supporting the success of the U.S. Lawns network.