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All successful companies know that rebranding involves more than creating a new logo, messaging, or an ad campaign. It requires a compelling story that can be understood by all. But while most companies focus their time and money on marketing and public relations initiatives, they often forget about another factor that can help them accomplish their goals — their employees.

Creating brand ambassadors from within your company will not only boost employee morale and get them excited about a re-brand, but it also works to engage clients and inform potential clients about the company’s new direction. In order to grow employee brand ambassadors, companies must take the necessary steps to prepare their employees, empower them, and plan future initiatives to keep the momentum going.

Read the article Creating Brand Ambassadors published for: Young Upstarts (Voice of a New Generation).  View full article.

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