Customer Loyalty Is A Direct Result Of A Happy Team
Since U.S. Lawns was established in 1986, the cornerstone value that has fueled our growth and success is a continuous dedication to putting people first. Our experience has proven that customer loyalty is a direct result of having team members who are happy to come to work every day.
Just ask Mike Kirk, who spent three years as an independent landscape contractor before becoming the owner-operator of U.S. Lawns NE Mississippi, which he’s been incredibly successful with since January 2002.
U.S. Lawns NE Mississippi Owner Mike Kirk Shares His Insights
Mike recently took some time to talk about the value of maintaining a strong culture, beginning with, “When we start with our team members being happy with what they do because we invest in them, provide training, and make them a vital part of our team, that pride loads on that truck every day and supports our mission to be the absolute best.”
Now, even though he’s the first to admit that he’s made mistakes along the way, he must be doing a lot right, too, since he has a number of long-tenured team members, with one who’s been on the job for twenty-one years, another with fifteen years in, a few with ten years under their belts, several with eight years, and a good number of five-year employees–even at the lowest, this amount of time with the same company is pretty rare in the landscaping industry.
Investing In Your Employees Pays Off In A Big Way
As Kirk explained, “It goes back to treating people the way you want to be treated and you know, we all have our goals and needs, so we try to develop our employees. I heard a statement years ago, ‘What if I invest in all this training in them and then they leave?’ But the offset of that is what if I don’t train them and they stay?”
More than training though, Mike hosts regular events for his team members and their families, with something fun for everyone involved. To him, it’s vitally important to nurture relationships and make them feel as if they’re truly a part of the U.S. Lawns family, and he genuinely cares about the wellbeing of each and every one of them. And because they all share in this camaraderie, when it’s time to get to work, they function like a well-oiled machine.
There is certainly something to this, as U.S. Lawns NE Mississippi has been given the title of “Best Lawncare Company in the Region” for the past 19 years–an award well-earned and deserved.
Nurture Lasting Relationships, Improve Communities & Improve Lives
Kirk and his team receive this recognition year after year because while they consistently demonstrate their commitment to delivering the best for every customer, they also go above and beyond to make their community a better place.
Mike readily admits that treating his employees like family has a lot to do with the enthusiasm with which they approach community outreach efforts, because they are all in agreement. As he said, “We try to set the example in giving back to our community through various donations both monetary and service related, and we do these things just to improve the community.”
Why? Because when you can wake up every day excited to go to work, it compels you to see everyone around you enjoying their lives too.
These actions don’t go unnoticed by his commercial landscape management customers, either. In fact, Kirk credits his success with retaining customers (and forming deep, lasting friendships with many of them), to his company culture and the way he and his team nurture relationships everywhere they go.
Customers Reap The Rewards Of Partnering With A True Business Friend
So, how do customers benefit from having a true business friend? There are a multitude of ways, but here are some key advantages to partnering with U.S. Lawns:
Guidance all along the way. We’ll come and walk your grounds with you and make recommendations for improvements that support your business goals. Then we’ll sit down together and build your landscape maintenance budget each year, so you have a plan of action to make your property better contribute to your objectives.
Knowing who is working on your grounds every week. You have direct access to the owner of your landscape management company whenever you need to reach out; you’ll have a higher level of confidence seeing the same, familiar pros maintaining your commercial landscape each week; and you’ll always have a recognizable point of contact on the job site when there are immediate items you want to address.
Trained professionals with the expertise to keep your landscape in top condition. Thanks to the standards, processes and ongoing support shared across all U.S. Lawns locations, you can depend on your commercial landscape management team to know exactly how to take care of your softscape and hardscape elements and keep your landscape flourishing.
The power of the network. Because every U.S. Lawns franchisee is part of a nationwide network that includes the best suppliers and vendors, you can count on receiving the same stellar level of landscaping services even if you manage multiple properties in different regions. What’s more, this connectivity offers buying power that results in unbeatable cost savings we’re able to pass on to you.
All of your landscape management services from a single resource. Whether you need snow removal and ice management, basic turf care, tree and shrub care, irrigation installation, upgrades and maintenance, new plantings or hardscape elements, or any combination of professional landscaping services, you can trust it all to U.S. Lawns, which means there’s no need to seek multiple service providers.
If all of this appeals to you and you’re ready for a landscape management services provider to help make your job easier while keeping your property healthy and beautiful, get in touch with us today!